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What are some ways a retailer can market outside the box?

If you own a retail store, consider having a VIP customer appreciation day or maybe an Invitation Only event. There you can unveil some of your newest and hottest items.

When thinking outside the box for this type of offering, an innovative way that seems to be trending is to host a Live Facebook event with some giveaways. Invite your online customers, have fun displaying, and talk about each piece that you are selling. Be sure to have a virtual order form, such as Jot Form, or a link to your site for customers to order. Most of all, be sure to make it easy for them to shop with you and want to come back for more. 

What’s important to remember when running promotions is to not just offer great deals, but ones that are humorous, eye-catching, attention-grabbing, or in some way unique. 

   —Just My Imagination DeZigns

Cheryl Kuchek

Cheryl Kuchek

Just My Imagination DeZigns

With over 10 years of experience in the industry, Cheryl Kuchek is the owner of Just My Imagination DeZigns Inc. in New York and the founder of the Facebook groups Sublimation, OKI, iColor and Beyond, and Sublimation for Beginners and Beyond, the first of its kind to focus on sublimation, hosting a community of digital decorators and serving as a resource to grow their business through weekly Facebook Live sessions, webinars, vendor discounts, and more.

View all articles by Cheryl Kuchek  

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