EducationQ&A

What are some popular ways to print POP signage?

Fabric silicone edge graphics (SEG) are by far the most popular method for graphics for several reasons.

  • Cost control is a significant factor these days as providers are competitive in price offerings.
  • They don’t take up a lot of room when packaging, and in the trade show world, where drayage is a major concern. The lighter a booth transport is, the better for the client.
  • Changing out graphics is easy with SEG, and technology has allowed for excellent print results.

Of course, traditional signage options like vinyl, flatbed, and wide-format on the banner and vinyl are still used in the industry, but fabric is certainly the print future in trade show and POP.

Mike Morrison

Mike is the national sales director for WS Display, a company that specializes in wholesale portable trade show displays, banner stands and large format digital printing.

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