In the printing industry, it’s always a good idea to educate your customers on the processes of your services so that they understand how their wares are made and how these seemingly small details can affect the final product. When necessary, provide solid examples that show the differences in processes – print the same design using screen printing methods and DTG methods to help set your clients’ expectations when they are ordering.
Don’t be afraid to make a few misprints and experiment with different brands, styles, compositions, and garment thicknesses so that you can see how the inks behave on different surfaces.
-Chelsea Borgmann, Coastal Business Supplies
