If you’re searching for new avenues to diversify your single-head embroidery business, consider the machine’s portability. You can use your machine on-site at fairs, festivals, sports tournaments, and the like. These events have a captive audience and you can concentrate your offerings to a specific niche. Customers can choose between pre-embroidered merchandise or while-you-wait personalization. One person takes orders and collects money while the other sews. If you run out of a size or style, offer to ship it after the event.
This mobile embroidery tactic is profitable because it allows for higher margins than that of a local retail store. Attendees are caught up in the excitement of the event, want a memento, and know they won’t have another chance to purchase for at least a year.