If you take the highest priced mug with paper and ink, the cost to produce it is somewhere around $5.50 if using a USA-coated mug, or the lowest around $1.25. The profit margin is staggering considering what you can sell it for. On average, when looking online at places like Zazzle and Etsy, you are looking at about $16.95 per mug. Depending on which mug you go with, the profit is no less than 300%.
-Cheryl Kuchek, Just My Imagination DeZigns