Push Your Margins with Glass and Crystal

Jean Chen of Crystal by Design shares why it's to the retailer's benefit to offer these. 

Glass and crystal products tend to have a higher profit margin, so it is to the retailer’s benefit to offer these. We recommend carrying some samples in-store so the customer can see first-hand the quality and weight of the material.

Glass and crystal are much more impressive and beautiful when seen in real life versus just seeing the products in a catalog or website, so it almost sells itself. Glass and crystal should be marketed as top-of-the-line awards and gifts that carry a certain prestige that many customers are after.

Jean Chen

Jean Chen is a co-owner of the awards and glass vendor, Crystal by Design. She joined the family business in 2005, and helping people recognize and celebrate achievements has been her passion ever since.

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