Tips

Push Your Margins with Glass and Crystal

Jean Chen of Crystal by Design shares why it's to the retailer's benefit to offer these. 

Glass and crystal products tend to have a higher profit margin, so it is to the retailer’s benefit to offer these. We recommend carrying some samples in-store so the customer can see first-hand the quality and weight of the material.

Glass and crystal are much more impressive and beautiful when seen in real life versus just seeing the products in a catalog or website, so it almost sells itself. Glass and crystal should be marketed as top-of-the-line awards and gifts that carry a certain prestige that many customers are after.

Jean Chen

Jean Chen is a co-owner of the awards and glass vendor, Crystal by Design. She joined the family business in 2005, and helping people recognize and celebrate achievements has been her passion ever since.

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