Planning Ahead: Sublimating for the Fall

It may be a good time to start thinking about fall products.

While autumn isn’t exactly the start of the holiday season, people tend to treat it that way. When summer’s over and the cooler weather is setting in, it is time to bring out items that appeal to your customer for those in-between months before the holiday rush. For many retailers, preparing for Black Friday and Cyber Monday is so daunting that they tend to overlook these in-between months. However, if preparation is done ahead of time, such as having designs and substrates ready, those months can be quite profitable too. Seasonal pillows have been and continue to be one of my number-one sellers. 

-Cheryl Kuchek, Just My Imagination DeZigns

Cheryl Kuchek

Cheryl Kuchek

Just My Imagination DeZigns

With over 10 years of experience in the industry, Cheryl Kuchek is the owner of Just My Imagination DeZigns Inc. in New York and the founder of the Facebook groups Sublimation, OKI, iColor and Beyond and Sublimation for Beginners and Beyond, the first of its kind to focus on sublimation, hosting a community of digital decorators and serving as a resource to grow their business through weekly Facebook Live sessions, webinars, vendor discounts, and more.

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