The buying demographic is heavily young and female, and often spontaneous; so, things with patterns or monograms, colorful, and that are personalized sell fast with this customer. You could even break it down further: products you wear and carry, dorm room, home, and office accessories, and so on – those are all great candidates for products that the ladies will love.
For example, a lot of the products that we sell are dry erase. Every home has Wi-Fi, so one way you could market something like this to that demographic is by customizing the board with the name of the person or family and then writing the password for guests to see.
Our Shot Box, for instance, is an inexpensive, but attractive wood frame, with sublimated hardboard on top of it. If you look around Michael’s or other craft stores, you’ll see this is a popular product for hanging on the wall.
-David Gross, Condé