Corporate America almost always uses Pantone spot colors to identify the colors used in logos and other printed items. Being able to correctly match these colors will make you a pro. Unfortunately, most sublimators use their computer monitor to choose colors. Since almost all monitors display colors differently (and sometimes inaccurately), this is not a good plan.
So, how do you do it? Acquire a Pantone Formula Guide and then ask your equipment manufacturer to provide a digital color chart. Simply print and press the digital color chart onto a substrate and then hold the selected Pantone color against that chart to find a match. You’ll then reopen the color chart on your computer and use the matched color to edit/paint within your design program.
-David Gross, Condé
