Maintaining a Positive Perception of Your Business

Perception is tied to judgment and in the context of life, it is defined as the way you present yourself and ultimately the impression that you leave behind. We all carry out our lives in certain ways, and as a result, we leave behind a trail of judgments about our capabilities, personality, and appearance.

Perception guides our reputations. Essentially everything we do as we conduct ourselves is scrutinized by those with whom we come into contact with and creates our profile according to them. This is also where the perception others have of you can go awry.

Most of the time there is no connection between how we see ourselves and how others see us. Yes, even though life may be about perception, usually that perception is wrong. Although we want people to see us a certain way, their opinions are formed by a number of factors, not all of which are necessarily based upon how they see us.

It is important to remember that the entire world is the aggregate reflection of who we are and what we believe. The perception that each of us gives off adds to the many preconceptions that those with whom we associate have, and as a result, sometimes there is little any of us can do to sway these notions even if we want to change them. Statements can be true or false, but regardless of what they are, it is more about what people choose to believe than what we want them to understand.

In business, it is crucial to maintain as positive a perception as possible, especially in a world guided by the truth and lies of anonymous reviews. No matter what people’s preconceptions are, if we focus less on trying to change them and instead make sure our reputations are built through honesty and integrity, we will stand the best chance for success in our business and personal lives.

Eric Priceman Victory

Eric Priceman

Eric Priceman is president of Victory. In his three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at or by phone at 773-637-7777 ext. 228.

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Avatar of Matt Dixon

Matt Dixon

Matt Dixon is the Executive Editor and content manager of GRAPHICS PRO magazine. Before that he was served as editor of Sign & Digital Graphics and Sign Business Magazine.

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