Tips

Grow Your Business with Wholesale Fulfillment

You can sell more stuff to your existing clients or you can find new profitable ones.

The way I see it, there are two ways to grow your business. You can sell more stuff to your existing clients or you can find new profitable ones. A great source for new clients is wholesale fulfillment (selling to folks that are then reselling products to their customers). I recommend you call on builders, decorators, architects, photographers, artists, galleries, framing shops, museums, and tourist attractions. I have often seen metal art for sale in restaurants. These customers usually provide the photos or art need to produce the metal art. Show them what you can do and make connections! They become your sales force, and you become a partner to them.

Providing sublimation products as part of a fundraising project is a big winner. You make the entire organization your sales force. And my favorite wholesale idea for sublimation, in general, is to sell through pet groomers. Every pet owner would love to have his or her pet on a beautiful piece of metal art.

-David Gross, Condé

Condé Systems president

David Gross

David Gross is the president of Condé Systems, Inc. For over 30 years, he has developed and built the Mobile, Alabama based company into the premier source for printers, substrates, and consumables serving the sublimation and digital heat transfer industries. David's goal has always been to provide business owners the superior guidance and resources needed to be successful at these exciting and profitable decorating technologies. Gross regularly contributed articles to A&E magazine as part of his “Road to Sublimation Success” series and continues to contribute to GRAPHICS PRO. He has co-authored several books including RTSS: Harnessing the Power of Sublimation for Outstanding Profits, RTSS: Cashing In On The ChromaLuxe Revolution, The Sublimation Journal, and others. He can be reached by email at dgross@conde.com.

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Charlie Fox

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