Tips

Employ a Professional Graphic Designer for Your Branding

You might be surprised at the cost or trade agreement that can be worked out

Consider employing a professional graphic designer or someone studying design at a local college to help with your branding. Put it out there online or on a thumbtack board on campus that you are looking to work with a local designer for some branding and identity work. You might be surprised at the cost or trade agreement that can be worked out. There are also some online design services that pair businesses or projects up with designers, such as fiverr.com or upwork.com.

If you are working with a graphic designer and move to work with a different designer, be sure to have the exact color formulas for RGB, CMYK, and the hexadecimal numbers for web use.

Discover other ways to reduce costs on branding.

Jennifer Foy

Jennifer Foy

Unisub

Jennifer Foy has over 20 years of experience using Adobe software and working in the advertising, marketing, and design fields. She received a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida, and a Master of Arts in Advertising from Syracuse University, Syracuse, New York. Her years of teaching experience include numerous software and design classes for colleges in Atlanta, Georgia, and Louisville, Kentucky. Jennifer is currently working as the Creative Director at Universal Woods with the Unisub and ChromaLuxe brands. Jennifer can be reached by email at [email protected]

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