Branding with Jay Busselle

Jay dishes on how businesses get it wrong and what branding is all about. 

Jay Busselle of Equipment Zone talks branding with Printwear. 

Don’t miss these major takeaways:

  • Branding is critical
  • Businesses often get branding wrong
  • Every small business can do it
  • Zig when they zag
Allee Bruce

Alexandria Bruce

Alexandria Bruce is the former managing editor of GRAPHICS PRO magazine.

View all articles by Alexandria Bruce  

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