Branding with Jay Busselle

Jay dishes on how businesses get it wrong and what branding is all about. 

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Jay Busselle of Equipment Zone talks branding with Printwear. 

Don’t miss these major takeaways:

  • Branding is critical
  • Businesses often get branding wrong
  • Every small business can do it
  • Zig when they zag
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Alexandria Bruce

Alexandria Bruce is the Digital Content Editor for Printwear magazine covering news in the apparel and textile industries. 

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