7 Practical Tips for Running Online Stores

Running online stores during a crisis isn’t an easy task, especially if you’re dealing with remote work. That said, there are some simple ways to make this entire process more manageable, more profitable, and a lot more fun.

  • Be mentally and physically healthy: On airplanes, they tell you to put your oxygen mask on before you help others. The same rule applies here. Be sure you’re mentally and physically ready to help other people.
  • Keep the products to a minimum: Instead of nine products, try starting with one, two, or even three. Printavo Merch’s purchasing data shows that stores that make more than $10,000 almost always have fewer than nine products, which makes it easier to fulfill and manage orders.
  • Use your online store as a “virtual sales floor”: People are desperate for connection right now. Consider leaving a phone number on your store so people can contact you. Then, use the store as a virtual sales floor on the call.
  • Keep your designs simple: Simpler designs (i.e., one- or two-color prints) are easy to print and more affordable to produce.
  • Keep your deadlines long: Don’t expect to fulfill speedy turnaround promises if your state is still battling with the pandemic. Set reasonable deadlines, given what you know.
  • Consider this an investment in the future: While the future is uncertain, Adam from Lucky Prints shared a valuable way to think about this moment, “Don’t be fooled by the optimism, we’re taking a hit. But we’re going to adapt and learn from this. We take the losses now, hoping they’ll be offset by the strengths and skills we develop in the meantime.”
  • Tag businesses on social media: When you write social posts, always tag the companies you work with (or hope to work with). This engagement keeps you top-of-mind and reminds them to reach out. We’ve seen several shops grow large followings through aggressive tagging on social media.
Luke Gardner Printavo

Luke Gardner

Luke is the content specialist at Printavo. He's been with the company since October 2018 and specializes in "compelling content, clear thinking, expert research, data-driven decisions, and long-term focus."

View all articles by Luke Gardner  
Avatar of Charlie Fox

Charlie Fox

View all articles by Charlie Fox  

Related Articles

Back to top button