Appeal to Memorial Clients Using Sample Kits

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Consider these guidelines when creating a sample kit.

  1. Create a prototype.
  2. Use simple backgrounds and professional-looking fonts.
  3. Use patterns and tones that complement the photo elements.
  4. High-resolution photography is important (300 DPI).
  5. Show the same subject in a package with like items and coordinated graphics.
  6. Include an easy-to-use order form and leave behind samples.

Keep reading about attracting memorial clients with samples.

Jennifer Foy

Jennifer Foy has over 12 years of experience using Adobe Photoshop. She has received a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida. Her years of teaching experience include numerous software and design classes in Adobe Illustrator, Photoshop, QuarkXPress, Freehand and InDesign for Colleges in Atlanta, Georgia; and Louisville, Kentucky. Jennifer is currently working as the Creative Director and Universal Woods with the Unisub and Chromaluxe brands. Jennifer can be reached by email at [email protected]

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