FireSprint Secures Strong Footprint in Sticker Market With Support From Canon Solutions America

FireSprint, a wholesale trade and graphics printer in Omaha, Nebraska, exemplifies the importance of pivoting for business success. CEO Gene Hamzhie founded the company in 2007 as a retail sign shop in his parents’ basement. Recognizing his preference for manufacturing over artistry, Hamzhie and his partners acquired their first graphic screen printer in 2010, transitioning FireSprint into a supplier. This move capitalized on market gaps in quality, speed, and accuracy, enhancing production capabilities for yard signs and prints on various materials. In 2015, FireSprint incorporated eco-solvent technology and digital flatbed equipment to produce high-volume rigid signage more efficiently. The company made another major pivot in 2020 by entering the sticker and label market, serving print shops lacking the capacity to handle such demands. These strategic transitions have been integral to FireSprint’s growth and competitiveness.

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