Jennifer Cox (NNEP) on Supply Issues and Being a Branded Apparel Specialist

Jennifer offers tips for being transparent and offering alternative products during a time when inventories are low or delayed

In Jennifer Cox’s column in GRAPHICS PRO October, she shares strategies for selling amid supply chain shortages. To dive into the topic deeper, we chat about customer transparency, supplier-shop relationships, and how to become a branded apparel specialist in this Down to the Details interview.

She answers: Why is communication so important right now? How can shop’s begin to offer alternative products when go-to items aren’t available? And what can shops do to succeed in 2022?

Read 9 Strategies to Sell Amid Shortages in GRAPHICS PRO October.


Allee Bruce

Alexandria Bruce

Alexandria Bruce is the former managing editor of GRAPHICS PRO magazine.

View all articles by Alexandria Bruce  

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