In Jennifer Cox’s column in GRAPHICS PRO October, she shares strategies for selling amid supply chain shortages. To dive into the topic deeper, we chat about customer transparency, supplier-shop relationships, and how to become a branded apparel specialist in this Down to the Details interview.
She answers: Why is communication so important right now? How can shop’s begin to offer alternative products when go-to items aren’t available? And what can shops do to succeed in 2022?