I want to add apparel decorating to my business. What factors should I consider?

Think about potential markets where you already have relationships. That might be sports teams, schools, companies, etc. These are great places to start marketing apparel. Also, think about your physical location. If you have a walk-in type store, then impulse buys like shirts with catchy sayings on them can do well. If you are near a tourist area, apparel that ties into the area or a landmark can be big movers.

-Dan Messerschmidt, JDS

Dan Messerschmidt

Dan has been the National Sales Manager for JDS Industries for the last five years. Prior to his position at JDS, Dan ran a commercial printing company for 15 years. 

Avatar of Matt Dixon

Matt Dixon

Matt Dixon is the executive editor of GRAPHICS PRO and WRAPS magazines. Before that he was served as editor of Sign & Digital Graphics and Sign Business Magazine. He can be reached at 720-566-7286.

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