How to Target Any Market with Sublimated Products

Build effective strategies to generate sales in just about any target market

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Choosing a market that you have special knowledge about is a good place to start. For example, if your children are in the local school system, you have specific knowledge about product needs within the local education market. There are many opportunities to sell to schools, ranging from administrations that need nameplates, awards, and signage, to PTOs and booster organizations looking for spirit products, all of which you can provide as a sublimation product decorator.

Ideally, if you can “walk the walk and talk the talk,” you’ll ultimately be better prepared to face the market you are targeting head-on. The more you know about the organizations and/or people within the market segment, the more prepared you will be to develop a sales and marketing approach. The key is to have a unique perspective in terms of your products and services.

Don’t forget to look for opportunities in sub-markets—other related markets that you can pursue. Identifying them may transform what initially appeared to be a tiny marketplace into a much broader scope of sales opportunities. Make a list of other prospects that you can go after using the same or similar samples and sales presentations.


Jimmy Lamb

Jimmy Lamb has 25+ years of product decoration business experience, as well as extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. Currently, he works with Sawgrass Technologies as the manager of communication and education, where he has been instrumental in developing its educational seminars and webinars.

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