1. Finding nearby talent. It’s not in everyone’s DNA to be a great artist. However, you can partner with local artists to help you with designs. There are a lot of great artists in our communities-seek out these people and partner with them. That’s an excellent way for people to come up with innovative designs in a short amount of time.
2. Picking your colors. The second way to create designs that stand out is with colors. Designs that stand out are built on great-looking colors. The only way that you will get great-looking colors is to print and sublimate a color chart. Then, you can look at it like you’d look at a Pantone color book and pick out the colors you want to use in your design. Great designs are built on vibrant, strong, and powerful colors, when appropriate. The important thing is to deliver what the client is expecting.
—Condé
