How can screen-printed transfers benefit e-commerce retailers?

This article is from our older website archives. Some content may not be formatted or attributed properly. Please Contact Us if you feel it needs to be corrected. Thank you.

Screen-printed transfers make perfect sense for an e-commerce retailer. Whether through Etsy, Amazon, or a personal e-commerce platform, screen-printed transfers allow for the virtual merchandising of hundreds of combinations without committed inventory.

Apparel brands that used to order pre-printed apparel have quickly found that an on-demand model keeps their financial assets liquid. This allows them to change direction and launch more styles based on customer response. While each shirt may not be as low-cost as one produced with direct screen printing, the overall profitability is often higher due to the reduction of waste in unsold or clearance garments. 


Show More

Alexandria Bruce

Alexandria Bruce is the Digital Content Editor for Printwear magazine covering news in the apparel and textile industries. 

Related Articles

Back to top button