How can screen-printed transfers benefit e-commerce retailers?

Screen-printed transfers make perfect sense for an e-commerce retailer. Whether through Etsy, Amazon, or a personal e-commerce platform, screen-printed transfers allow for the virtual merchandising of hundreds of combinations without committed inventory.

Apparel brands that used to order pre-printed apparel have quickly found that an on-demand model keeps their financial assets liquid. This allows them to change direction and launch more styles based on customer response. While each shirt may not be as low-cost as one produced with direct screen printing, the overall profitability is often higher due to the reduction of waste in unsold or clearance garments.


Allee Bruce

Alexandria Bruce

Alexandria Bruce is the former managing editor of GRAPHICS PRO magazine.

View all articles by Alexandria Bruce  

Related Articles

Back to top button