Screen-printed transfers make perfect sense for an e-commerce retailer. Whether through Etsy, Amazon, or a personal e-commerce platform, screen-printed transfers allow for the virtual merchandising of hundreds of combinations without committed inventory.
Apparel brands that used to order pre-printed apparel have quickly found that an on-demand model keeps their financial assets liquid. This allows them to change direction and launch more styles based on customer response. While each shirt may not be as low-cost as one produced with direct screen printing, the overall profitability is often higher due to the reduction of waste in unsold or clearance garments.