How can I sell retail-inspired apparel in the decorated apparel world?

Instead of pitching apparel to your clients via a hanger, take the opportunity to wear some of the latest retail-inspired pieces offered by your suppliers. Only then can you provide a real testimonial of how the garment feels and wears. Also take advantage of the technology story that is available with some of these pieces by comparing them to more traditional apparel items that may not have heating or cooling technology, breathable properties, or moisture-wicking elements.

No matter the trend or details that are available from one style to the next, the most essential part of the conversation with your customer is to understand what they’re looking for in a garment. Only after knowing that need can you or your team meet and exceed the customers’ expectations. Choosing the right product available from your suppliers, in my opinion, is one of the most critical attributes that attract repeat business, as well as the key to building a long-lasting relationship with your customer.


Elson Yeung

Elson Yeung

Elson Yeung is the director of Private Label Design and Merchandising at alphabroder, North America's largest distributor of trade, private label and retail apparel brands and merchandise to the imprinting, embroidery and promotional product industries. alphabroder offers more than 40 brands including a broad selection of trade brands from Gildan, Hanes, Fruit of the Loom, Jerzees and Bella + Canvas, to an extensive assortment of retail brands including adidas Golf, Champion, Russell Athletic, alternative and Dickies. With the addition of Ash City, alphabroder also offers industry-leading private label brands including North End Sport Red, North End Sport Blue, North End, Extreme, Core365, Authentic Pigment, Devon & Jones, and Harriton.

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Charlie Fox

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