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How can I increase the value of a sublimated item?

Adding value to your substrates is an interesting concept. For instance, you can increase the value of a 4″ X 6″ piece of ChromaLuxe metal by giving it a simple curve or an S curve and turning it into a self-standing product. This costs almost nothing but could add $5 to $10 to the selling price. 

Another example is stacked metal. By placing a smaller piece of metal on top of another piece with a spacer block between them, you create a higher value product with only a small amount of additional material and decorating cost. The result is a possible increased selling price of $10 to $30. Selling bundles of complementary substrates like mugs with coasters maximizes the dollar amount of your orders and leads to increased profits. 

   —Condé

Condé Systems president

David Gross

David Gross is the president of Condé Systems, Inc. For over 30 years, he has developed and built the Mobile, Alabama based company into the premier source for printers, substrates, and consumables serving the sublimation and digital heat transfer industries. David's goal has always been to provide business owners the superior guidance and resources needed to be successful at these exciting and profitable decorating technologies. Gross regularly contributed articles to A&E magazine as part of his “Road to Sublimation Success” series and continues to contribute to GRAPHICS PRO. He has co-authored several books including RTSS: Harnessing the Power of Sublimation for Outstanding Profits, RTSS: Cashing In On The ChromaLuxe Revolution, The Sublimation Journal, and others. He can be reached by email at dgross@conde.com.

View all articles by David Gross  

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