Adding value to your substrates is an interesting concept. For instance, you can increase the value of a 4″ X 6″ piece of ChromaLuxe metal by giving it a simple curve or an S curve and turning it into a self-standing product. This costs almost nothing but could add $5 to $10 to the selling price.
Another example is stacked metal. By placing a smaller piece of metal on top of another piece with a spacer block between them, you create a higher value product with only a small amount of additional material and decorating cost. The result is a possible increased selling price of $10 to $30. Selling bundles of complementary substrates like mugs with coasters maximizes the dollar amount of your orders and leads to increased profits.
—Condé
