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How can I expand my sublimation business in 2020?

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If you’re like most sublimation and personalization businesses, you worked ahead of schedule and overtime to get those Christmas and New Year’s orders in. You also provide gifts for Valentine’s Day, the Fourth of July, and other major holidays.

Everyone is quick to personalize Christmas ornaments, but there are other opportunities most miss out on. Holidays such as Hanukkah and Kwanzaa are also great markets to sell sublimated products to. Items like customized pillows are perfect for these customers. Make it your goal in 2020 to learn about other nationalities and cultures beyond what you personally celebrate.

Do your research when it comes to selling these items. The more research you do, the better equipped you are to get into the market and provide those customers with the products they want and need.

   —Sublimation101

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Michael Kaminsky

Michael Kaminsky is the Account Executive at Sublimation101 in Branchburg, New Jersey. He has been with the company for 3 years and practicing sublimation for 25 years, and he has led training classes at THE NBM SHOW since 2000.

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