How can heat printers reduce costs?

With heat printing, there are some ways that you can reduce your costs that will help you to either reduce your selling price to meet competition or increase your margins.

  1. With screen-printed transfers, gang sheets are your friend. Fit as many images as you can on your transfer sheet for the same price. Then, your price per image decreases.
  2. If it is a very low quantity job, consider cutting your own design with vinyl if you have a cutter system as well as your heat press.
  3. If you are not an artist, find a service that you can get free artwork from so you don’t have to pay an artist every time you need art. Artwork is a big part of the custom apparel business, so spending on an artist for every job can add up over time.
  4. When you can, group your apparel orders together to get free shipping.

These simple things can help reduce your costs, which help give you more leeway when pricing your custom apparel, whether you need to lower your selling price to meet competition, or to gain more profits on your particular job.

Mike Romano

Mike Romano is on the marketing team at Stahls' Transfer Express. He's largely designed graphics for the company's website and trade show booth, but also writes articles for the company blog. 

View all articles by Mike Romano  
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Charlie Fox

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