EducationQ&A

How can a shop communicate that it’s a higher quality-focused business?

A good example of perceived product quality difference is comparing a piano-finish plaque with metal trim against a laminate plaque with an in-house-made plate cut from metal sheet stock. Customers may need both for specific uses. A substantial display of piano-finish plaques in your showroom and on your website communicates that you are a higher quality-focused business.

If you focus on sports and academic trophies, who is your customer focus: kids leagues, schools, adult leagues, golf tournaments, or businesses? Displaying a higher quality of trophy such as those made from metal parts with a non-sport subject can attract businesses or adult leagues. 

   —Eagle’s Mark

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Julia Schroeder

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