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Everything You Need to Know About Relabeling Your Custom Apparel

The truth about tagless labels

Tagless labels are an easy, cost-efficient way to increase your brand identity. From startups to industry staples, brand reinforcement is an important and effective marketing strategy. Don’t miss this opportunity to remind your customers about your amazing company and encourage repeat business. Easily relabel your custom apparel using custom screen printed heat transfers.

What’s required to make custom tagless labels?

Your label must include fabric content, country of origin, and manufacturer.

1. Fabric content

Tagless T-shirt Labels
Your label must include fabric content, country of origin, and manufacturer.

According to the Federal Trade Commission, all textile and wool products require a label listing the generic name of each fiber that equals 5% or more of the product’s weight, in order of predominance, and the percentage of the product’s weight represented by each fiber.

For example: 85% Cotton, 15% Polyester

If a product contains less than 5% of the fiber weight, it may be listed as “other fibers” unless the fiber has significance.

For example: 96% Cotton, 4% Spandex

2. Country of origin

This requirement is of significant importance for apparel decorators because, most of the time, the garments being used have been manufactured elsewhere. Imported products must identify the country of origin or the country where the products were originally processed or manufactured. Products manufactured partly in the U.S. and partly abroad must identify both aspects. Products made entirely in the U.S. of materials also made in the U.S. must be labeled “Made in the USA”

For example: Made in Sri Lanka. Printed in the USA

3. Identity of manufacturer/dealer

According to the Federal Trade Commission, textile labels must identify either the company name or the Registered Identification Number (RN) of the manufacturer, importer, or another firm marketing, distributing, or otherwise handling the product.

As an apparel decorator, you are relabeling and marketing the garment as your own. Therefore, it is allowable to use your company name. In this case, you must use the full name under which your company does business.

What’s recommended when relabeling custom apparel?

1. Garment size

When applicable, feature the size of the garment on your tagless labels.

Pro tip: Custom screen printed heat transfers are ideal for tagless labeling. Fill up a gang sheet with labels of various sizes and use a small interchangeable platen or even a hat press to apply the transfers to the inside of the garment.

custom t-shirt label
Use a small platen or hat press to apply tagless labels to the interior of a garment.

2. Care instructions

If you plan to remove the manufacturer’s care instructions or if printing of the garment has altered the care instructions, you should be sure to include this on your tagless labels. You can provide this information either using simple text or using commonly found care instruction icons.

3. Company logo

Include your company logo as a way to reinforce your brand identity. Strong brand identity will encourage repeat business and help build loyalty with your customer base.

Pro tip: Add your website or social media handle below your logo. This add-on is an excellent opportunity to remind your customer how to find you!

Jody Mazade Howard Custom Transfers

Jody Mazade

Jody Mazade is the marketing director for Howard Custom Transfers, a leading custom heat transfer manufacturer. In her current role, she uses a multi-channel approach to content and digital marketing. With over a decade of experience in the custom apparel industry, Jody guides customers through the sales process by using website content creation, multiple social media channels, and educational and promotional resources.

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