Houses of Worship Turn to Digital Signs During Pandemic

Digital signs have been playing an essential role in locations such as fast-food restaurants, retail stores, and medical offices during the COVID-19 pandemic, and now houses of worship are joining in this informative trend.

With church and synagogue services disrupted suddenly in March, along with a myriad of other activities that take place at houses of worship, religious organizations are getting creative about using digital signs to keep congregants and the community updated about new rules and practices.

Some of the creative and helpful ways houses of worship are employing digital signs during the pandemic include:

  1. Posting new rules and procedures for reinstating worship services: While some states are allowing the resumption of in-person worship, new mandates ensure congregants remain healthy. This often includes pre-registration for services, capacity restrictions, temperature checks, and mask-wearing. Digital message centers enable houses of worship to educate and remind congregants about new expectations.
  2. Communicating changes in service times and locations: Many churches and synagogues are adding services to meet capacity restrictions while serving as many people as possible. A digital message center allows houses of worship to change service times and add new services quickly. Digital signs can also remind congregants about streaming services they can watch from home.
  3. Announcing new events: As houses of worship find new ways to meet, digital signs can help get the word out. This has been especially helpful as churches move bible studies, support groups, and other small group meetings online. The signs also can be used to recruit volunteers for shopping help or meal delivery, check-in staff, and people to help with enhanced cleaning between services.
  4. Posting community service notices: Local communities often rely on houses of worship for more than just prayer services. A digital message center can help communicate changes in hours and procedures for related food bank services, daycare services, school news, as well as blood drives and virus testing.
  5. Acting as digital hymnals and prayer books: Since most churches and synagogues have done away with printed hymnals and prayer books until the pandemic is over, indoor video walls can act as digital hymnals. Houses of worship can place prayers and responses, as well as song lyrics on the signs to aid congregants.
  6. Posting changes in service practices: To socially distance, many houses of worship have had to change the way they conduct services. Digital signs can provide a visual cue for congregants by color-coding pews for communion or dismissal. They also can provide reminders about necessary procedures, including distancing, mask-wearing, and hand-sanitizing.

Finally, outdoor message centers can help relieve the tension and stress related to the pandemic by conveying words of hope or humor.

Carol Wade

Carol Wade is senior director of marketing at Watchfire Signs, a leading manufacturer of exterior and interior LED signs.

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