The number one mistake that people make is with their pricing strategies. What most people think is that sublimation products lend themselves to a markup model. You should sell your products according to what people will pay for them. There is no secret formula that you can apply to your cost to determine that. Figure out how to sell products in the upper range so that you’re getting the most profit. If a product is too inexpensive, people might think the product is cheaply made or something is wrong. Maximize the value of the product you’re selling. Artwork can be an outstanding contributor to the value of a product. We offer a free spreadsheet to help with pricing, available by request.
-David Gross, Condé
