Digital Specifications

eNews Email Sponsor Ad

The eNews Sponsor Ad is a prominent ad placement included in our weekly email newsletter.

300×600 “Tower”

File Format: JPG, PNG, or GIF
Creative Size: 300 x 600 pixels
File Size Limit: 50 kb
Resolution: 72 dpi
Color Mode: RGB

Click URL must also be included when creative files are submitted.

300×250 “Billboard”

File Format: JPG, PNG, or GIF
Creative Size: 300 x 250 pixels
File Size Limit: 50 kb
Resolution: 72 dpi
Color Mode: RGB

Click URL must also be included when creative files are submitted.

300×170 “Video”

File Format: JPG, PNG, or GIF
Creative Size: 300 x 170 pixels
File Size Limit: 50 kb
Resolution: 72 dpi
Color Mode: RGB

Click URL must also be included when creative files are submitted. The URL should be for a YouTube or Vimeo video.

Design Guidelines

• Ads should have a 1px border to contain the design
• GIF animations may loop no more than 3 times or go static after 30 seconds (15-20 fps). Recommended Animation Length: 15 seconds. No Blinking

Technical Notes

Flash and Rich Media ads are not supported in email. If you’d like to use an animated GIF for your email ad please make sure the first frame of your animation is suitable as a static ad. GIFs will not animate (displaying only the first frame) in Outlook 2007, Outlook 2010 and Windows Mobile 7. Additionally, JavaScript is also not supported in email. If you are providing tags for 3rd party tracking purposes, please be sure they are correctly coded for being served through an email.

Website Ads

Websites ads displayed on Graphics-PRO.com.

“Tower” (Desktop)

File Formats: JPG, PNG, GIF, 3rd party tag (see below)
Creative Size: 300 x 600 pixels
Resolution: 72 dpi
Color Mode: RGB
File Size: Static: Max 50kb; Animated: Max 100kb (40kb initial download file weight)

“Tower” (Smartphone)

File Formats: JPG, PNG, GIF, 3rd party tag (see below)
Creative Size: 300 x 250 pixels
Resolution: 72 dpi
Color Mode: RGB
File Size: Static: Max 50kb; Animated: Max 100kb (40kb initial download file weight)

“Marquee” (Desktop)

File Formats: JPG, PNG, GIF, 3rd party tag (see below)
Creative Size: 728 x 90 pixels
Resolution: 72 dpi
Color Mode: RGB
File Size: Static: Max 50kb; Animated: Max 100kb (40kb initial download file weight)

“Marquee” (Tablet)

File Formats: JPG, PNG, GIF, 3rd party tag (see below)
Creative Size: 465 x 90 pixels
Resolution: 72 dpi
Color Mode: RGB
File Size: Static: Max 50kb; Animated: Max 100kb (40kb initial download file weight)

“Marquee” (Smartphone)

File Formats: JPG, PNG, GIF, 3rd party tag (see below)
Creative Size: 300 x 100 pixels
Resolution: 72 dpi
Color Mode: RGB
File Size: Static: Max 50kb; Animated: Max 100kb (40kb initial download file weight)

“Top Banner” (Desktop)

File Formats: JPG, PNG, GIF, 3rd party tag (see below)
Creative Size: 728 x 90 pixels
Resolution: 72 dpi
Color Mode: RGB
File Size: Static: Max 50kb; Animated: Max 100kb (40kb initial download file weight)

“Top Banner” (Tablet)

File Formats: JPG, PNG, GIF, 3rd party tag (see below)
Creative Size: 465 x 90 pixels
Resolution: 72 dpi
Color Mode: RGB
File Size: Static: Max 50kb; Animated: Max 100kb (40kb initial download file weight)

“Top Banner” (Smartphone)

File Formats: JPG, PNG, GIF, 3rd party tag (see below)
Creative Size: 300 x 100 pixels
Resolution: 72 dpi
Color Mode: RGB
File Size: Static: Max 50kb; Animated: Max 100kb (40kb initial download file weight)

Three separate creatives of respective sizes and a click-through URL must also be included when creative materials are submitted.

File Formats

Our website ad server supports the following creative types:

• Third-Party: A highly customizable, interactive creative. You can use any custom HTML and JavaScript snippets as well as tags from a third-party ad server. **Please Note: When providing 3rd party tags, NBM will not be able to utilize our tracking system, IMS, which provides automated activity reports based off of tracking URLS that we pair with your files.
• Image: A basic image creative. Requires a GIF, JPG file. CMYK color format is not supported for JPG files.
• DoubleClick Tag: A creative hosted by either DoubleClick for Advertisers (DFA) or DART for Publishers. You enter a redirect URL, which directs DoubleClick for Publishers to the location of the creative files.

Design Guidelines

• Ads should have a 1px border to contain the design
• Animations may loop no more than 3 times or go static after 30 seconds (15-20 fps). Recommended Animation Length: 15 seconds. No Blinking
• Audio should be muted by default with a press-to-play or re-mute button
• Simpler ads with larger, fewer elements will always appear more crisp
• Sending artwork at double the size may improve appearance
• Artwork saved as PNG files instead of JPGs may improve appearance

Rich Media & Third-Party Tags

We do not accept rich media ads that float, pop, expand, etc.; Rich Media ads must stay contained within the placement dimensions.

Our ad serving system recognizes the following rich media formats: Pointroll/Pixel, Mediaplex/Standard, Eyewonder/Javascript, Facilitate/Javascript/Flash, Facilitate/Javascript/Universal, Adition/Javascript, Adtech/Javascript, Adtech/IFrame, Atlas/IFrame/Script, Atlas/Standard/Standard Image, Doubleclick DFA/Javascript/Dynamic, Flashtalking/Pixel, Flashtalking/Javascript, Tradedoubler/Javascript.

Products & Deals

Features your product in our weekly Product & Deals email and on the Products & Deals section of Graphics-Pro.com.

Email & Web placement

Image: one 400×400, 72 dpi, RGB, JPG file
Title: 40 characters max (including spaces)
Short Description: 200 characters max (including spaces)
Link or PDF: a link to where your product is featured on your website

Catalog Connection

Features your catalog in our monthly Catalog Connection email and on the Catalog Connection section of Graphics-Pro.com.

Email & Website placement

Image: one, 150×195 px, 72 dpi, RGB, JPG file
Title: 30 characters max (including spaces)
Description: 200 characters max (including spaces)
Link or PDF: a link to where your pdf is hosted online or send us the high-resolution PDF file

eDirect

Emails we send to our readers on your behalf.

Acceptable File Formats: HTML, PDF, JPEG, PSD

Please Note: eDirect content should be created to be between 550 and 700 pixels wide.

If content is submitted as a PDF, JPEG, or PSD file, please also send links and notes about which elements need to be linked respectively.

If a JPEG or PDF is submitted, when possible please provide the written content of the message with the links to expedite our creation process. 

Email Design & Coding Tips

• Flash, Video and Rich Media are not supported in email.
• Not all features and code (HTML5 and CSS3 especially) will work in email, if you are submitting HTML double check that the features you are wanting are supported by visiting Campaign Monitor’s Reference Guide.
• Image files used in HTML need to be at 72 DPI and RGB color format. Please do not resize JPG files within your HTML file as large image files may cause longer load times for some readers.
• Web fonts have support in limited inboxes and should be used sparingly. Fonts that come from Google Fonts will work best across inboxes that have support for this. Display and handwriting fonts should be avoided.
• Do not create your HTML message as one large image. For many people email images will not display by default , so your message could get missed.
• Use inline CSS. Use this easy tool to move it all inline.