Justin McKibben is the founder of The McKibben Group, a consulting agency started in 2020 specializing in business development, brand management, and consumer products based in Newport Beach, California. He has been involved in the decorated apparel business for more than 30 years working for his family’s screen print shop, McKibben Screen Printing and Distribution, until that sold in 2000. He then spent 15 years working for Melmarc, Ontario, Calif., a high-volume screen printer focusing on licensed and private label apparel in the surf, skate and activewear markets among others. You can reach him at justin@mckibbengroup.com.