Bernard and Heather Kincaid own Signarama Rivercities in South Point, Ohio. Over the last seven years, the Kincaids have expanded to 17 staff members in a 12,000-square-foot facility, specializing in vehicle wraps and digital signage. Bernard leverages his 18 years as a union insulator, while Heather, a former marketing executive with four Marshall University degrees, serves as president and CFO.