Most of our customers offer both sources and many times it is price and delivery driven. When dealing with custom products, the retailer needs to understand its customer’s needs, wants, and budget. When dealing with a custom medal for example, if your customer wants it within a week and your quantity is low, a custom solution may be cost prohibitive and the additional costs to air a product from oversees will most likely be over their budget. It is best to understand what they must spend so you do not waste a lot of time trying to source a solution that is not in their budget.
—Catania Medallic Specialty
