Sublimation is especially great if you are wanting to print photos or have customers that need a specific color (such as for a company logo). Depending on what type of heat transfer paper you use – inkjet or laser – you may not be able to achieve the same full-color, photo-quality transfers as with sublimation.
For photo-quality prints with heat transfer paper, your best bet generally is an inkjet heat transfer paper for light-colored garments or laser heat transfer paper printed with an OKI white toner laser printer.
-Matthew Maurer, Coastal Business Supplies