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Get a Grip on Your Lead Times

How do you handle requests if you don't have inventory readily in stock?

Make sure you have a basic handle on what the lead times will be if a customer needs to place an order for items that you do not readily have in stock. There is no harm in telling them that you need to verify availability first before you commit to an order. Committing first and later finding out that you cannot deliver as needed may have terrible consequences for both you and your customer.

-Eric Priceman, Victory

Eric Priceman Victory

Eric Priceman

Eric Priceman is president of Victory. In his three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at ericp@buyvictory.com or by phone at 773-637-7777 ext. 228.

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