Featured Project: LAX’s ‘Time Tower’ Display Gets an Upgrade with New RealMotion Server

RealMotion is a software company dedicated to immersive and interactive digital environments; it spun out of Montreal-based experiential design firm Float4 in 2018.

RealMotion servers play a major role in the upgrade of the famous “Time Tower” inside the Tom Bradley terminal at Los Angeles International Airport.

The 72′-high, four-sided LED tower has been known as the Time Tower since its installation in 2013 because some of the original content pieces featured visual displays inspired by a virtual clock tower, or clock face, shown near the top. While the content itself has remained the same, the new RealMotion server that has just been installed has increased what the operator can do with that content, in terms of making changes. That’s according to the company.

“The Time Tower is a complicated piece of visual technology, consisting of both 6mm and 10mm LED displays with non-traditional aspect ratios. This contributes to the challenge for content creators,” says Geoffrey Platt, director of RealMotion. “Through RealMotion’s visual rendering system, we’ve simplified the delivery format and made the whole process less obtrusive. This also brings benefits to advertisers, media companies and operators as these new tools will decrease the cost and effort to produce content in these non-traditional formats.”

He adds that another benefit of the new server is simplifying transitions between content pieces.

“Using the latest RealMotion servers to simplify content management is a big upgrade,” Platt says. “But we’re also bringing increased possibilities to future content contributors by supporting new creative tools such as Notch and RealMotion Creator which are used to create real-time visual content. We’re proud to be involved in this project and are excited to be part of the industry’s movement toward advanced digital content solutions.”