Toshiba Extends its Longstanding Relationship with Entertainment Giant AEG

Toshiba America Business Solutions, the Lake Forest, California-based U.S. division of the Japan-based company, announces the extension of its partnership with Los Angeles-based sports and entertainment giant AEG.

Under the multi-year, multi-million-dollar renewal agreement, the partnership between the two companies is expanded, and Toshiba’s brand presence across some of AEG’s top sports and entertainment assets will increase.

As part of the deal, Toshiba remains a founding partner of STAPLES Center and the official digital signage and display provider of L.A. LIVE. Additionally, Toshiba becomes the official copier and multifunction printer provider of AEG, STAPLES Center, L.A. LIVE, the LA Kings, and select AEG Presents festivals. Toshiba will also become an official partner of the LA Galaxy, Dignity Health Sports Park in Carson, California, and Sprint Center in Kansas City, Missouri.

Toshiba and AEG are already partners in AEG’s T-Mobile Arena in Las Vegas, the Mercedes-Benz Arena and Mercedes Platz in Berlin, and The O2 in London.

“We are very proud to further develop our longstanding global relationship with Toshiba, a best-in-class brand that values technology, excellence and partnership innovation just as much as we do,” says Nick Baker, chief operating officer for AEG Global Partnerships. “This partnership now expands across some of the most iconic assets in our portfolio and we look forward to making our venues, teams and live events even more state-of-the art with the help of their cutting-edge technology.”

“Our longstanding relationship with AEG, a global leader in sports and entertainment, represents a powerful opportunity for Toshiba to feature our technology across some of the world’s most iconic entertainment venues, sports teams and live events,” says Bill Melo, chief marketing executive for Toshiba America Business Solutions. “We are proud that AEG has also selected us to help enhance office productivity and document security with our award-winning copiers and printers.”

As a founding partner, Toshiba will continue to receive premium indoor and outdoor signage in and around STAPLES Center, including LED rotation on the scoreboard during all publicly ticketed events, prominent concourse signage, and a custom promotional video.

Toshiba will also engage sports fans at the venue through its relationship with the LA Kings and a variety of in-game elements and signage during all LA Kings regular season home games at STAPLES Center.