BrightSign Players Now Support BlueFox Foot Traffic Analytics

Los Gatos, California-based digital signage media player manufacturer BrightSign announces that Sunnyvale, California-based BlueFox has integrated its real-time mobile phone sensing technology into BrightSign’s portfolio of digital signage media players.

The companies say that BlueFox for Bright Sign-as this integration is called-will allow for optimization of digital signage messaging, as well as increase display return-on-investment by measuring real-time customer engagement.

BlueFox makes software that provides real-time data on foot count, dwell times and recurrent visits. Now, any Wi-Fi enabled BrightSign player will be able to use that software to measure foot traffic based on mobile phone signals. BlueFox’s patented technology does not provide any identifiable personal information and is compliant with privacy regulations across the globe, according to the companies.

“BlueFox’s ability to count new and returning visitors, along with dwell time, by honing-in on the smartphone and not the individual, is a natural extension of our mission to enable digital signage with technology that’s valuable to our retail customers,” says BrightSign CEO Jeff Hastings. “Adding BlueFox foot-traffic analytics as an option to our media players is an important addition to the BrightSign value proposition, and we expect our customers to eagerly embrace this new technology.”