Giving Back: Pantone Joins United Way for Unignorable Color and Campaign

The Carlstadt, New Jersey-based Pantone Color Institute, a subsidiary of Grand Rapids, Michigan-based color measurement device maker X-Rite Inc., announces its partnership with the United Way Canada for a campaign and color entitled Unignorable. The organizations say the new color aims to “highlight local issues and bring attention to the millions of Canadians impacted by them.”

With the new shade, the groups hope to highlight local issues like poverty; youth unemployment; social isolation; domestic violence; hunger; mental health; education inequality; and homelessness.

“To highlight these issues, we wanted to create a distinctive color that was virtually unignorable; a color whose ‘can’t-miss’ high visibility immediately stops you in your tracks,” says Laurie Pressman, vice president of Pantone Color Institute. “Displaying a radiant glow that instantly mesmerizes, this irresistibly captivating coral shade we call Unignorable stands out from its surroundings, draws immediate attention and with its high physicality, induces us to act.”

The campaign centered around the color employs art for social change with works designed by award-winning international illustrator Malika Favre. Favre’s background includes campaigns and covers for publications and organizations such as The New Yorker, Vogue, BAFTA, and Sephora. The campaign also features a launch film directed by Benjamin Nichols.

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