Featured Project: Subway Europe Partners with Cineplex Digital Media to Deploy Digital Signage
Cineplex Digital Media recently signed a similar deal with McDonald's in Canada.
Toronto-based digital signage network company Cineplex Digital Media announces that it has been selected by Subway Europe to design, deploy, support and operate a network of digital menu boards at Subway locations across Europe.
As part of the new partnership, CDM will work alongside Subway to provide ongoing strategic creative content, consulting services and marketing initiatives to its more than 5,400 new and existing restaurants in Europe.
The quick-serve restaurant chain says the partnership will enable it to display enterprise-wide or tailor-made content and promotions from a single access point.
According to Subway, CDM was selected for its creative expertise, flexible content management features and extensive experience providing digital menu board solutions to global brands in the quick-serve market. Each store’s network will consist of four 47″ displays to be installed behind the counters and will feature CDM’s proprietary software solution, which enables restaurant franchisees to manage and control in-store digital marketing programs.
So far, CDM has launched its digital menu boards at more than 100 Subway restaurants in the UK, Germany, Ireland, Norway, Sweden, the Netherlands, Finland, France, Belgium, Italy and Spain. The installations at the rest of the stores will continue over the coming years, the companies say.
