SRG becomes exclusive North American supplier for AAWI
The complete AAWI range, spanning six brands, is now exclusively available through SRG.
SRG announced an exclusive partnership with All American Writing Instruments (AAWI), naming SRG the sole North American supplier for AAWI’s complete line of pens, pencils, and markers.
AAWI, recently honored as “Family Business of the Year” at the 2025 ASI Counselor Awards, is a vertically integrated pen manufacturer in the U.S. AAWI’s six brands, Garland, RevMark, PenScents, PencilHeroes, Pokka, and RePen, cover a full spectrum of writing needs, from eco-friendly pens to rugged contractor markers, all proudly made in the USA.
Adam Bell, president of AAWI, added, “This partnership allows us to expand our reach without sacrificing our commitment to American manufacturing. Together with SRG, we’ll continue to deliver exceptional quality and service to our customers.”
Merrick Falkenstein, chief revenue officer at SRG, said, “AAWI’s ‘Made in America’ legacy and SRG’s reach create the perfect combination, offering distributors reliable, USA-made products with the support and service they trust. We’re also excited to bring Ian Brudenell, VP Sales for AAWI, into the SRG family. Ian has built trusted relationships and delivered outstanding results for the AAWI brand across North America, and we’re thrilled to have him continue that success as part of SRG.”
Effective immediately, SRG will manage all AAWI POs and customer inquiries. The complete AAWI range is now exclusively available on the SRG website.
