STAHLS’ & Fanatics bring custom jersey magic to MLB All-Star Week
Fans were able to customize official jerseys in real time at multiple retail locations throughout the stadium.
Fans at the 2025 MLB All-Star Game and Home Run Derby in Atlanta experienced more than just the excitement of baseball’s biggest week. With behind-the-scenes help from STAHLS’, fans took home one-of-a-kind, personalized jerseys created on demand inside Truist Park.
In collaboration with Fanatics, the Atlanta Braves, and MLB Players Inc., STAHLS’ brought its heat printing technology and expertise to multiple retail locations throughout the stadium. Using Hotronix Air Fusion IQ and Dual Air Fusion IQ heat presses, fans were able to customize official jerseys in real time, often able to receive their personalizations within minutes of placing their order.
Behind the scenes, the STAHLS’ Decorating Fulfillment Center (DFC) played a critical role in preparing hundreds of blank jerseys and producing sublimated twill graphics for both National League and American League rosters.
This activation is said to have marked a milestone for the industry: the first-ever live deployment of the STAHLS’ Fulfill Engine during an MLB event. The software platform managed the entire production workflow, including order intake, personalization, inventory coordination, and royalty reporting.
The result was a high-volume, high-efficiency personalization experience that delivered big-league results and lasting memories for fans.
