Technology is adding dynamic new options to outdoor signage, like upgraded lighting and digital displays. Businesses are well aware of this new direction and are increasingly requesting signs that incorporate technology to help them better engage with their customers. Sign shops that want to stay ahead of the trend should understand its unique considerations, not only in creative matters like design and fabrication, but also in the more mundane local permitting process.
Customers have never had so many ways to make their signs stand out in a crowded marketplace. Their top goals for large architectural signage are enhanced visibility and brand identity, and they want clear messaging and eye-catching aesthetics that make passersby stop, take notice, and walk through their doors. A common request is LED technology for dynamic content, allowing for real-time updates and audience engagement. Additionally, there’s a growing interest in sustainable materials and eco-friendly production methods, reflecting a broader commitment to environmental responsibility. Your customers may be intrigued by your ability to create striking 3D letters and logos, fascia and building signs, pylons, illuminated signs, and more.
But as you’re introducing them to these exciting possibilities, don’t ignore the basics.
Critical fabrication concerns
It’s essential that you make sure customers understand the differences in materials and installation of indoor and outdoor signs so the product matches their purpose. New design issues will probably come up as well. These questions may seem obvious, but they may not be in your customer’s world.
Material matters
This is an area where you really must guide the customer. When fabricating outdoor signs, durability and weather resistance are paramount. Underestimating material durability and not considering local climate impacts are two of the most common mistakes we see in outdoor fabrications.
Outdoor signage must withstand various environmental factors such as UV exposure, rain, wind, and temperature fluctuations. Materials like aluminum, stainless steel, acrylic, and high-density urethane are popular due to their durability and versatility. New finishes, such as powder coating and advanced laminates, provide additional options for aesthetics and longevity.
Sustainable materials are another forward-looking development in outdoor signage. They’re at the top of many customers’ priorities and may be on your list, too. Sustainability doesn’t just cover the material (such as biodegradable formats rather than fossil-fueled plastics) but can go as deep as the manufacturing process itself. Does it waste water or dump chemicals into the local water supply? Many educated consumers will want to know.
Additionally, outdoor signs often require more robust mounting solutions to ensure stability and security. This may add to the project’s cost or take up more space than the customer expects, so be ready to explain this factor.
Design issues
Size, shape, and graphic style become more significant issues with outdoor signs, which must complement the customer’s building architecture while fitting into the surrounding environment. Your customer may even operate in an area where local regulations dictate the design.
Before finalizing the project plan, you should conduct a thorough site survey and collaborate closely with landlords, architects, and designers to achieve this. Designers should consider color palettes, architectural styles, and materials used in the existing environment. Customization is key; tailoring the design to complement the architecture enhances the overall aesthetic and ensures the sign feels integrated rather than tacked on.
Permitting process
To streamline the permitting process, all sign companies should familiarize themselves with local regulations and zoning laws related to signage. Build a relationship with local authorities to keep up with rules and be aware of potential legal issues. The better-known you are to the local permitting office, the less likely you are to learn of problems after your client does.
Work with your client to provide comprehensive documentation, including detailed designs and specifications, which will result in quicker approvals. You can avoid misunderstandings by having a clear point of contact or a lead project manager who communicates regularly with clients. Keep the customer informed of everything as it arises, especially delays and unexpected fees. Customers don’t like delays, but they really hate feeling uninformed and left out of the process.
Successful outdoor installations hinge on careful planning and execution. All your installers should be well-trained in these key factors: site preparation, proper anchoring and mounting techniques, and compliance with safety regulations. Weather conditions should also be considered to avoid installation delays. Work with your client to schedule post-installation checks and ongoing maintenance to enable longstanding success of the installation.
Outdoor and architectural signage is an ever-evolving field driven by advancements in technology, materials, and design. As the industry shifts toward sustainability and digital integration, smart sign shops will work hard to stay informed about trends and innovations.
