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AS Colour partners with South by Southwest

AS Colour will be the official merchandise partner for SXSW 2025

AS Colour partners with South by Southwest
Image courtesy of AS Colour

AS Colour announced that it is the official merchandise partner for South by Southwest (SXSW) 2025. Known for blank apparel, AS Colour is excited to bring merchandise that is “built to last for artists and festival goers alike.”

With this new partnership, in March 2025, SXSW will bring a new and improved merchandise offering for all attendees. According to the company, it will be elevating its merch game with more choices and better quality products.

“South by Southwest has long been a gathering place for creative minds across music, film, and culture. At AS Colour, we focus on creating premium apparel that serves as a blank canvas for self-expression, making this partnership a natural fit,” stated the company.

SXSW 2025 runs from March 7-15 in Austin, Texas.

“With this collaboration, we’re offering more than just apparel; we’re creating pieces designed to serve as meaningful mementos of an extraordinary event,” concluded AS Colour.

Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

View all articles by Marie Fennema  

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