Atlantis Headwear & Forward Racing collaborate
Atlantis teamed up with the Swiss motorcycle team to add a headwear line to its merchandise collection.
Atlantis Headwear, a provider of blank headwear, announced it is collaborating with Swiss motorcycle team Forward Racing.
In the world of speed racing, teamwork, collaboration, and belonging are the industry’s core values. When deciding to add hats to their merchandise collection, the Forward Racing team wanted to ensure these pillars were represented in the design, as well as wanting to showcase the team’s spirit and create something fans would love.
Atlantis worked countless hours to ensure everything the team wanted was represented in the design. Atlantis also wanted to ensure these products were as sustainable as possible, a factor that is of the utmost importance to the brand.
As a result, Atlantis created distinctive, high-performance hats. One of the products, dedicated to the MotoE World Championship race, was created with all preferred, sustainable materials.
The RECY Feel hat, included in the Forward Racing collection, is available in North America through one of Sportsman Cap and Bag’s 17 distributor locations.
Read Atlantis’s case study on the project for more information on the collaboration.
