Koozie Group Adds Products to ‘Keep It. Give It.’ Designation
77% of Koozie Group's product assortment is designed to lessen environmental impact through longevity.
Koozie Group (previously BIC Graphic North America), a supplier of promotional products, announced that an additional 520 of its items have earned the organization’s KG Factor designation, which identifies products whose designs lessen environmental impact through longevity.
Most of these products were in the IMAGEN Brands assortment, which rolled into the Koozie Group portfolio earlier this year. This brings the total number of Koozie Group products with the KG Factor designation to almost 2,000 or 77% of the company’s product assortment.
Since late 2020, Koozie Group has been working with a third party, Hanover Research, to conduct impartial end-user surveys to identify KG Factor items. The initiative is part of the supplier’s “Keep It. Give It.” social impact and sustainability commitment.
“Four out of five people would keep or give a KG Factor product because it was useful, functional, durable, and attractive. Additionally, 85% of respondents said they would keep these items through their useful life,” said Debbie Disparte, director of product innovation & sustainability. “The KG Factor gives our distributors a simple way to identify high-quality items that have appeal and longevity in the marketplace.”
Since the KG Factor’s inception, Hanover Research has gathered responses from 30,645 women and men ages 18–75+ from all 50 states and household incomes. Participants viewed items from Koozie Group’s assortment and answered questions to determine what they would do if they received the product, why they would take that action, and how long they would keep it. Based on these answers, products that received a minimum score earn the KG Factor designation.
The promotional products supplier began working on the KG Factor project after seeing increased interest in social responsibility from their employees.
“The KG Factor is one way we have evolved how we do business to benefit our people, customers, communities, and the promotional products industry,” said Pierre Montaubin, CEO. “The KG Factor project has been a springboard for other sustainability and social impact efforts, including our carbon-neutral company certification and Forest Stewardship Council (FSC) and Sustainable Forestry Initiative (SFI) certifications for our domestic facilities. We continue to explore ways to expand these efforts and have exciting things planned for 2025.”
All KG Factor items are identified with the KG Factor icon on applicable product pages. More information on the entire Keep It. Give It. program can be found here.
