Pantone, a global color authority and provider of professional color language standards and digital solutions for the design community, introduces PANTONE 13-1023 Peach Fuzz as the Pantone Color of the Year selection for 2024.
Described as a warm and cozy shade highlighting our desire for togetherness with others and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness. According to the company, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of tenderness and communicating a message of caring and sharing, community, and collaboration.
“A cozy peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending me with others or taking the time to enjoy a moment by ourselves,” says Leatrice Eiseman, executive director, Pantone Color Institute.
Eiseman continues, “Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”
The introduction of PANTONE 13-1023 Peach Fuzz also marks the 25th anniversary of the Pantone Color of the Year program. First introduced by the Pantone Color Institute in 1999 with the Pantone Color of the Year, PANTONE 15-4020 Cerulean Blue, the Pantone Color of the Year captures the global zeitgeist, serving as an expression of a mood and an attitude on the part of the consumer. According to the company, through the years, the Pantone Color of the Year program has become a globally iconic cultural touchstone, drawing attention to how what is taking place in our global culture is reflected and expressed through the language of color.
“With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important – that being the comfort of being close to those we love. The color is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul,” adds Laurie Pressman, vice president of the Pantone Color Institute.
Pressman continues, “In the spirit of PANTONE 13-1023 Peach Fuzz, we reflect back on the last 25 years of the Pantone Color of the Year program grateful to provide an avenue where designers and color enthusiasts all over the world can engage in a conversion about color, be inspired by color, and showcase their creativity within their communities. We look forward to continuing this for many more years to come.”
