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Coloro & KeyShot Announce Intergration

The partnership will integrate Coloro's color library into KeyShot's 3D rendering platform

coloro keyshot
(Image courtesy Coloro)

Coloro, a color system intelligence solutions provider, and KeyShot, a 3D real-time rendering and animation software, announce a partnership that will integrate a library of 3,500 standard Coloro colors into the KeyShot platform. 

According to the companies, the use of Coloro’s palette in Keyshot will allow product designers to accurately visualize colors on their 3D models and facilitate precise color specifications with production suppliers.

“We are united in our vision to provide designers and product developers with the most intuitive yet innovative solutions, enabling them to focus on design rather than software or color management. The combination of Coloro’s intuitive color system and consistent color data with Keyshot’s sophisticated color management and rendering capabilities across multiple materials is a perfect match and a win for our joint users,” remarks Detlev Pross, chief strategy officer at Coloro.

The partnership is said to enable users to streamline the color development process, reducing sample production, shipment, and material waste.

“We are excited for this partnership to bring even more options to our customers. Many have been asking for an integration with KeyShot to easily apply Coloro standards to their 3D designs and improve their end-to-end digital workflows, so this was a natural partnership for us to do with Coloro,” says Derek Cicero, VP of products and strategy at KeyShot. “KeyShot color workflows have now been extended to allow users to easily explore and utilize Coloro color palettes, allowing our users to maximize their creativity and achieve consistency across design teams.”

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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