Sublimation101 becomes DyeCraft Direct

SUBLIMATION101 recently announced it has rebranded to DyeCraft Direct.

The company states that its commitment to quality and customer satisfaction remains unchanged, with the experienced SUBLIMATION101 team still here to support its customers as they have for over three decades.

“As we transition to DyeCraft Direct, we’re excited to introduce a variety of new products designed to enhance your sublimation experience. Whether you’re a seasoned professional or just starting, our curated selection ensures that you have everything you need to succeed,” said Martha Ray, president of DyeCraft Direct.

According to the company, the new name comes with a fresh wave of products and equipment.

“At DyeCraft Direct, we’re thrilled to announce that, in addition to offering high-quality blank transfers, we will now be providing direct-to-film (DTF) transfers for our clients who are unable to access these innovative systems,” said Director Michael Kaminsky. “Plus, we’re excited to offer fulfillment services for large-scale sublimation sourcing to better serve your needs.”

Ray added, “In addition to offering high-quality blank transfers, we will now be providing embroidery finished products and a brand-new sublimation blank product line. With over 25 years in the personalization industry, this is an exciting expansion we’re eager to bring to our customers. We’re also proud to offer fulfillment services for large-scale sublimation sourcing, ensuring we can meet all your customization needs.

Christopher Ray, who takes over as the company’s new executive director, said DyeCraft Direct will be offering additional educational opportunities.

“… I’ll be focusing on expanding our educational offerings, including Zoom classes and our upcoming DyeCraft Direct University,” said Christopher Ray. “This initiative will allow end finishers to take a series of courses featuring Sawgrass Technologies systems, with DyeCraft Direct proudly being a partner with Sawgrass since their inception.”